Paid Media Proposal · 2026

Lolo & Co

Paid Digital Advertising Services

A phased strategy to grow ecommerce sales through Meta, Google & Pinterest — built for your brand, your team, and your story. Designed to transition in-house.

Prepared by Barb — Digital Ads Specialist In collaboration with Tiffani (SEO) Brand Lolo and Co, LLC · Asheboro, NC
InvestmentCustom
Pricing
Multi-platform strategy & setup
Full campaign implementation
In-house team transition
Ongoing monthly consult
The Case for Paid

Why paid media for Lolo & Co?

Your brand has a powerful story — upcycled, handcrafted, rooted in NC heritage. Paid advertising amplifies that story to the exact customers who care most about it, at the right moment.

🎯

Reach Your Ideal Buyer

Target conscious consumers, gift shoppers, and pet lovers who align with your sustainability values — not just anyone with a browser.

🛒

Drive Ecommerce Sales

Every ad dollar is optimized toward purchases. We'll connect your products directly to buyers ready to checkout.

📈

Scale When You're Ready

Paid ads grow with your inventory. Small-batch production means we match spend to what you can actually fulfill — no over-advertising products you can't ship.

🤝

Built for Your Team

This plan ends with your team owning the strategy. You're not locked into an agency forever — we build it right so you can run it.

⚠️Important: Paid campaigns will not launch until Phase 1 website work (Tiffani's engagement) is complete — ensuring your ad spend lands on a high-converting foundation.
Recommended Channels

Ad platforms

Three platforms, each chosen for a specific reason. You choose which ones to activate — pricing scales accordingly.

Phase 2 — Priority
Meta Ads
Facebook & Instagram

Lolo already has an active Facebook & Instagram presence. Meta's visual, story-driven format is perfect for handcrafted goods. Retargeting, lookalike audiences, and catalog ads make this your highest-ROI starting point.

Formats: Carousel, Collection, Reels, Story Ads
★★★★★ Excellent Fit
Phase 2 — Priority
Pinterest
Promoted Pins & Shopping

Pinterest users actively search for home decor, handmade gifts, and sustainable products. High purchase intent and a long content lifespan. Ideal for Lolo Table, pillows, bags, and seasonal drops.

Formats: Standard, Shopping, Collections, Video
★★★★★ Excellent Fit
Phase 2 — Catalog Dependent
Google Ads
Search & Shopping

Google Shopping captures buyers actively searching for products like yours. Requires complete, optimized product listings — coordinated with Tiffani's SEO groundwork for maximum impact.

Formats: Shopping, Performance Max, Search
★★★★☆ Strong Fit
Brand Fit Rating — what the stars mean
★★★★★ Excellent Fit Platform aligns strongly with Lolo's audience, product type, and visual brand. Highest expected ROI — recommended as first priority.
★★★★☆ Strong Fit Well-suited but has a dependency (e.g. requires a fully populated product catalog). High potential once that condition is met.
★★★☆☆ Moderate Fit Can work but requires more effort or budget to see meaningful return. Not recommended as a starting point for this brand.
Product Strategy

What we advertise & when

Ad strategy mapped to your product architecture. We lead with HERO products and protect your CORE — while keeping inventory realities front and center.

🏷 HERO ProductsLead ads — drive traffic & demand
  • Totes (S/M/L) — Fabric & Leather
  • Wine & Liquor Bags
  • Tactical Beverage Koozie
  • Table Runner
  • Pet Bandanas & Collars
  • Decorative Pillows (20x20)
♻ CORE ProductsBrand foundation — always on
  • Decorative Pillows (all sizes)
  • Totes — evergreen catalog
  • Grain Bag Crossbody
  • Pet Beds (S/M/L)
  • Snuggle Mats
  • Beverage Bags (fabric)
📅 Seasonal & DropsLimited & flexible launches
  • Holiday: Ornaments & Stockings
  • Limited Drop: Bowties
  • S'26 Kitchen Launch
  • S'26 Market Baskets
  • S'26 Bag Accessories
  • Men's Dopp Kit
Inventory-aware ad management: Because Lolo's products depend on available fabric, campaigns include flexible budget controls and rapid pausing protocols — so you never advertise items you can't fulfill.
The Plan & Investment

Four phases — select your platforms

Check the platforms you'd like to activate. Pricing updates inside each phase card below.

Select your platforms
✓
📘
Meta
Facebook & Instagram
✓
📌
Pinterest
Promoted Pins & Shopping
✓
🔍
Google Ads
Search & Shopping
01
Strategy & Access
Weeks 1–3
  • Paid media strategy document
  • Audience research & targeting map
  • Competitor ad audit
  • Ad account access setup
  • Install tracking tags
  • GA4 conversion setup
  • Product catalog link
  • Coordinate with Tiffani (SEO)
Investment
📘 Meta setup
📌 Pinterest setup
🔍 Google setup
Phase 1 Total—
02
Campaign Launch
Weeks 4–8
  • Launch selected platform campaigns
  • Full campaign architecture build
  • Awareness → retargeting → purchase
  • Product catalog ads
  • UTM tagging & attribution
  • Initial A/B creative tests
  • Reporting dashboard setup
  • Landing page optimization notes
Investment
📘 Meta campaigns
📌 Pinterest campaigns
🔍 Google campaigns
Phase 2 Total—
03
Team Transition
2 months
  • 2-month training program
  • Campaign management walkthrough
  • Ad copy & creative brief training
  • Budget & bid strategy guide
  • Custom paid media playbook
  • Monthly performance reviews
  • Supervised handoff
Investment
Flat rate — all platforms included
Phase 3 Total$1,800
04
Monthly Consult
Ongoing after Phase 3
  • Monthly strategy call (45–60 min)
  • Performance review: ROAS, CPP, CTR
  • Budget & inventory recommendations
  • Seasonal campaign planning*
  • Creative refresh guidance*
  • Google Ads readiness checks
  • Ongoing ads coordination
Monthly rate
$550 – $750/mo
*Determined monthly based on campaign needs
Standard
Call + reporting + budget recs
$550/mo
Active Season
Standard + seasonal planning & creative refresh
$750/mo
Active Season applies during months with upcoming seasonal launches, holiday campaigns, or creative refreshes — your plan flexes month to month.
Investment Summary

Your package at a glance

Investment Summary

Reflects your selected platforms above

1
Strategy & Access
Select platforms above to see pricing
—
2
Campaign Launch
Select platforms above to see pricing
—
3
Team Transition
2-month training program & custom playbook
$1,800
4
Monthly Consult
Standard $550/mo · Active Season $750/mo
*Determined monthly based on campaign needs — your plan flexes month to month.
$550–$750/mo
Total upfront (Phases 1–3)
$2,600
+ monthly consult fee after Phase 3 completes
💡 Payment schedule: Each phase is invoiced and paid upon completion — you pay at the end of Phase 1, Phase 2, and Phase 3 respectively. Phase 4 is invoiced monthly.
Terms & Scope

What's included & what's not

Clear expectations on both sides.

Scope

  • Paid media strategy, implementation & transition across Phases 1–4
  • Meta, Pinterest, and/or Google Ads (per selected platforms)
  • Coordination with Tiffani's SEO engagement throughout
  • Landing page optimization guidance (not implementation)

Assumptions

  • Website Phase 1 complete before campaigns launch
  • Ad account access granted for selected platforms
  • GA4 & Google Search Console configured
  • Client provides product photos & brand assets
  • Team available for Phase 3 training sessions

Not Included

  • Ad spend / media budget — paid directly to platforms
  • Creative production (photo, video)
  • Website development or product listing work
  • TikTok, YouTube (available as future add-on)

Revisions

Up to 2 rounds of revisions per phase included. Additional rounds billed at $75/hr.

Payment

Each phase is invoiced upon completion. Phase 4 is billed monthly. Invoices are due within 15 days of receipt.

Termination

Either party may terminate with 7 business days written notice. Payment due for all work completed to date, calculated pro-rata at $75/hr.

Agreement

Ready to get started?

Review your selections above, then sign below to confirm your agreement. You'll receive a copy by email once submitted.

Lolo & Co — Paid Media Agreement

By signing below you agree to the scope, phases, and investment outlined in this proposal.

🤝 This engagement is coordinated with Tiffani's SEO services. Both teams will align strategy to maximize your digital presence — one brand voice, two expert lanes.
Your typed name constitutes a legally binding electronic signature.